about us

Sales Prospecting Specialists

PaceOps is the UK's leading remote prospecting partner for B2B technology and services organisations. We don't just generate leads. We build sustainable pipelines that fuel your revenue growth. Find Prospects. Create Customers.

Our Vision

We want to be critical to your sales success by being a trusted advisory partner who are consistently providing you access to profitable revenue growth.

Every client engagement, every prospector we train, every methodology we develop all focused on this singular goal: making your sales targets achievable and your growth sustainable.

We're not satisfied with meetings booked. We're obsessed with opportunities qualified, pipeline created, and revenue delivered.

Our Story

PaceOps' journey has always been fueled by one goal: to help established B2B companies build sustainable, high-quality sales pipelines.

Over the years, we've mastered the methodologies, developed proprietary approaches, and formed lasting partnerships with some of the UK's most respected technology and services organisation in the UK and Europe.

Our Values

In our business, our core values form the foundation of the company culture.

They define the behavioral expectations and create a shared understanding of what is important to everyone at PaceOps. They also provide a moral and strategic framework that steers behavior, shapes culture, and influences our success.

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Accountability

We believe that turning up every day really matters
We own our role completely, showing up with intention, delivering on commitments, and taking responsibility for outcomes. Our clients trust us with their pipeline growth, and that trust is earned through consistent, reliable execution.
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Control

We focus on our span of control and only what we can influence right now
We focus relentlessly on what's within our grasp: the quality of our research, the precision of our messaging, the effectiveness of our outreach, and the consistency of our effort. By mastering our span of control, we stay agile, focused, and effective.
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Passion

We strive to create a formidable working environment and team spirit
Passion drives us to go above and beyond for our clients, we push through challenges and celebrate progress with each other. We have built a working environment where people feel valued, supported, and energised. Prospecting done well requires resilience, creativity, and determination. When you love what you do and who you do it with, excellence becomes inevitable.
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Curiosity

We let curiosity be our overarching compass to drive professional growth
We ask questions, challenge assumptions, and seek to understand why things work and how they could work better. We deep dive into campaign data, apply your proven prospecting frameworks and learn from every conversation. By staying curious, we stay sharp, adaptive and relevant.
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Innovation

We actively seek to innovate and when necessary, find a third way
When everyone else sees only two options, we look for the alternative nobody's thought of yet. We use technology as a tool, not a replacement for human intelligence. Time-tested prospecting principles meet modern execution—we test new ideas, learn fast, and change direction when the data tells us to. Innovation isn't about being different for the sake of it; it's about being better.

Ready to work with a team that lives these values?

When you partner with PaceOps, you're not just outsourcing prospecting—you're gaining a team that shows up every day with accountability, focus, passion, curiosity, and innovation. Let's build your pipeline together.

Join Our Team
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Passion

We strive to create a formidable working environment and team spirit
Passion drives us to go above and beyond for our clients, we push through challenges and celebrate progress with each other. We have built a working environment where people feel valued, supported, and energised. Prospecting done well requires resilience, creativity, and determination. When you love what you do and who you do it with, excellence becomes inevitable.
Magnifying glass icon

Curiosity

We let curiosity be our overarching compass to drive professional growth
We ask questions, challenge assumptions, and seek to understand why things work and how they could work better. We deep dive into campaign data, apply your proven prospecting frameworks and learn from every conversation. By staying curious, we stay sharp, adaptive and relevant.
Light bulb icon

Innovation

We actively seek to innovate and when necessary, find a third way
When everyone else sees only two options, we look for the alternative nobody's thought of yet. We use technology as a tool, not a replacement for human intelligence. Time-tested prospecting principles meet modern execution—we test new ideas, learn fast, and change direction when the data tells us to. Innovation isn't about being different for the sake of it; it's about being better.

The Future of Flexibility at PaceOps®

At PaceOps we embrace remote work. While many global companies push for a return to the traditional  workplace, we at PaceOps® stand firm in our commitment to remote working.

We  operate as a fully remote yet centralised sales team. We believe  flexibility drives productivity and innovation. Remote work enables  better work-life balance, reduces commute stress, and gives us access to diverse talent globally.

Our centralised approach ensures seamless collaboration, consistent  training, unified processes, and a tight-knit team culture. At PaceOps®, we understand that great work can happen anywhere. Our focus is on  results, not where those results are produced.

Remote by choice. Centralised by design. Results-driven by nature.

Our leadership team

Deep expertise. Proven methodologies. Relentless commitment to your success.

PaceOps leadership team brings decades of B2B prospecting experience across technology and services markets. We've mastered the planning, preparation, and execution discipline that drives sustainable pipeline growth – and we're dedicated to delivering that same excellence for every client.

Kevin Kelly (CEO)
Kevin Kelly
Managing Director
Amina Anwar (Sales Performance Director)
Amina Anwar
Sales Performance Director
Daniel Pank (Commercial Director)
Daniel Pank
Operational Director
Liam Coldwell (Head of Growth)
Liam Coldwell
Head of Growth
Samantha Touhy (Head of People)
Samantha Tuohy
Head of People
Cameron Abdly (Head of Client Success)
Cameron Abdly
Head of Client Success
Kevin Kelly (CEO)
Kevin Kelly
Founder & CEO
Amina Anwar (Sales Performance Director)
Amina Anwar
Sales Performance Director
Daniel Pank (Commercial Director)
Daniel Pank
Commercial Director
Liam Coldwell (Head of Growth)
Liam Coldwell
Head of Growth
Samantha Touhy (Head of People)
Samantha Tuohy
Head of People
Cameron Abdly (Head of Client Success)
Cameron Abdly
Head of Client Success
Permission to Operate Logo

Our Proprietary Methodology. Your Strategic Advantage.

Permission to Operate® is what makes PaceOps fundamentally different from every other prospecting partner.

Power Every Interaction with Purpose and Precision.

Our proprietary approach ensures every prospect interaction earns the right to continue.

Before Contact
We leverage accurate profiling data to understand your prospects' business context, challenges, and buying triggers. No blind outreach.

During Engagement
We deliver relevant, personalized value that speaks directly to each prospect's specific situation. No generic templates.

Throughout the Journey
We earn permission to advance at every stage, respecting responses and building trust. No pressure tactics.

The Result
Real sales opportunities with qualified decision-makers who are genuinely interested in your solution.

Learn more

What Permission to Operate® Delivers:

  • Scalable pipeline growth through consistent, repeatable results
  • Higher quality opportunities that converts
  • Shorter sales cycles through right time engagement
  • Improved win rates from better qualification
  • Maximum client lifetime value through professional representation
Kevin (CEO) giving a pitch

Let’s discuss your pipeline goals

Schedule a discovery call to explore how PaceOps can help you scale prospecting performance with clarity, confidence, and proven results.

Schedule a discovery call to explore how PaceOps can help you scale prospecting performance with clarity, confidence, and proven results.

Book Your Discovery Call