Human intelligence, ai-powered precision

Build Your Ultimate In-House SDR Team

ProspectPrime® delivers a complete Sales Talent Pathway to Excellence—from identifying high-potential candidates to placing fully-trained, ProspectMastery®-certified SDRs ready to generate pipeline from day one.

4 stages
Search, recruit, train, place - a complete
4 weeks
Every placed SDR completes ProspectMastery® induction before engaging a single prospect
12 Months
Engagement – see exactly what your SDR can do before you decide to bring them in-house
Seamlessly connected to ProspectGeneration®
When an SDR excels on your ProspectGeneration® engagement, ProspectPrime® can move them into a 12-month contract at the end of engagement
TRUSTED BY
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THE PROSPECTPRIME® SOLUTION

Your Complete In-House SDR Recruitment and Training Solution.

ProspectPrime® is PaceOps' end-to-end service for building exceptional in-house Sales Development Representative teams. We handle the entire talent pipeline—search, recruitment, training, and placement—delivering SDRs who are not just hired but fully equipped with ProspectMastery® certification and ready to perform.

Unlike traditional recruitment agencies that stop at placement, we ensure your new hires arrive with the skills, frameworks, and confidence to generate qualified pipeline immediately. You get the stability and cultural alignment of an internal team, accelerated by specialist expertise that would take years to build independently.

Woman on call
THE SDR TALENT PROBLEM
01
High SDR turnover and short tenure
Most SDRs leave within 12 to 18 months. Every departure disrupts your pipeline and costs months of lost productivity
02
Long lead time before first qualified meeting
New hires spend weeks learning your product, market and buyers, time your sales team cannot afford to lose.
03
Generic recruiters don’t understand SDR roles
Most recruitment firms place SDRs without understanding prospecting methodology, buyer alignment or what separates a great SDR from an average one.
04
Most recruiters place and disappear
With ProspectPrime, your SDR completes a full ProspectMastery induction before they start, and spends 12 months working under PaceOps, so you see exactly what they can deliver before you decide to bring them in-house.

STAGE 1 - PLANNING

Build the foundation before a single call is made.

Our search prioritises potential over experience alone. We identify promising individuals who have the capacity to excel in the SDR role and contribute meaningfully to your organisation's growth.

Start Your Search

What we're looking for

Natural curiosity and resilience
Communication skills and learning agility
Passion for sales and hunger to succeed
Cultural fit with your organisation
Potential to become future sales leaders

STAGE 02 - RECRUIT

Recruitment messaging built for SDR candidates, not generic sales hires.

We develop tailored messaging and marketing materials specifically for your target audience. We highlight what matters most to ambitious SDR candidates: career growth opportunities, structured training programs, mentorship pathways, and the chance to make meaningful impact.

We match motivated individuals with organisations where they can thrive long-term.

OUR RECRUITMENT APPROACH

Compelling employer value proposition development
Multi-channel candidate attraction strategies
Rigorous screening and assessment processes
Cultural alignment evaluation
Natural curiosity and resilience

STAGE 3 - TRAIN

Certified through ProspectMastery® before they engage a single prospect.

With expert guidance from our trained practitioners, every candidate completes our ProspectMastery® training program focusing on the key skills required to become a modern day prospecting professional.

Your new hires don't arrive with just theoretical knowledge, they're certified, coached, and ready to execute from week one.

CORE MODULES COVERED:

Essential Prospecting | Power of Persuasion | Planning & Preparation | Script to Success | Insightful Questioning | Principle Research | Decision Mapping | Objection Handling | Winning Formula | Digital Selling

Explore ProspectMastery®

TRAINING INCLUDES

20+ hours of expert-led interactive training
10 core modules covering essential prospecting through digital selling
1-2-1 coaching and mentorship sessions
Creation of personalised sales playbook
Certified Sales Prospecting Professional (CSPP) qualification
Real-world application and role-play scenarios

STAGE 4 - PLACE

Trained, certified and ready to perform.

We place fully-trained, ProspectMastery®-certified SDRs directly into your in-house team, ensuring seamless integration and immediate productivity.

Unlike external recruitment that ends at offer acceptance, we ensure your new SDRs are genuinely ready to contribute—not just hired, but prepared, certified, and confident.

Start Building Your Team

PLACEMENT ADVANTAGES

Familiarity with your company culture (pre-onboarded during training)
Knowledge of your products, services, and value proposition
Established relationships with your sales leadership
Track record of performance demonstrated during certification
Personalised sales playbook aligned to your methodology
01

Search

Identify High-Potential Talent

STAGE 1 - PLANNING

Build the foundation before a single call is made.

Our search prioritises potential over experience alone. We identify promising individuals who have the capacity to excel in the SDR role and contribute meaningfully to your organisation's growth.

WHAT WE LOOK FOR

Natural curiosity and resilience
Communication skills and learning agility
Passion for sales and hunger to succeed
Cultural fit with your organisation
Potential to become future sales leaders
Start Your Search
02

Recruit

Attract and Engage Top Candidates

STAGE 02 - RECRUIT

Recruitment messaging built for SDR candidates, not generic sales hires.

We develop tailored messaging and marketing materials specifically for your target audience. We highlight what matters most to ambitious SDR candidates: career growth opportunities, structured training programs, mentorship pathways, and the chance to make meaningful impact.

We match motivated individuals with organisations where they can thrive long-term.

OUR RECRUITMENT APPROACH

Compelling employer value proposition development
Multi-channel candidate attraction strategies
Rigorous screening and assessment processes
Cultural alignment evaluation
Natural curiosity and resilience
03

Train

ProspectMastery® Certification

STAGE 3 - TRAIN

Certified through ProspectMastery® before they engage a single prospect.

With expert guidance from our trained practitioners, every candidate completes our ProspectMastery® training program focusing on the key skills required to become a modern day prospecting professional.

Your new hires don't arrive with just theoretical knowledge, they're certified, coached, and ready to execute from week one.

CORE MODULES COVERED:

Essential Prospecting | Power of Persuasion | Planning & Preparation | Script to Success | Insightful Questioning | Principle Research | Decision Mapping | Objection Handling | Winning Formula | Digital Selling

TRAINING INCLUDES

20+ hours of expert-led interactive training
10 core modules covering essential prospecting through digital selling
1-2-1 coaching and mentorship sessions
Creation of personalised sales playbook
Certified Sales Prospecting Professional (CSPP) qualification
Real-world application and role-play scenarios
Explore ProspectMastery®
04

Place

Seamless Integration into Your Team

STAGE 4 - PLACE

Trained, certified and ready to perform.

We place fully-trained, ProspectMastery®-certified SDRs directly into your in-house team, ensuring seamless integration and immediate productivity.

Unlike external recruitment that ends at offer acceptance, we ensure your new SDRs are genuinely ready to contribute—not just hired, but prepared, certified, and confident.

PLACEMENT ADVANTAGES

Familiarity with your company culture (pre-onboarded during training)
Knowledge of your products, services, and value proposition
Established relationships with your sales leadership
Track record of performance demonstrated during certification
Personalised sales playbook aligned to your methodology
Real-world application and role-play scenarios
Start Building Your Team
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WHY PROSPECTPRIME® IS DIFFERENT

Not a recruiter, an embedded SDR specialist

SPECIALIST KNOWLEDGE

We only recruit for SDR roles and we know what great looks like

Generic recruiters place whoever fits a job description. ProspectPrime® searches for the traits that predict SDR success, curiosity, resilience, buyer empathy and a coachable mindset, because we train, manage and develop SDRs every day.

CERTIFIED FROM THE START

Every SDR completes ProspectMastery® certification before the engagement begins

Before your SDR engages a single prospect, they complete a 4-week ProspectMastery® induction. They arrive with the methodology, skills and buyer understanding to prospect with confidence, not still learning the basics.

12-MONTH ENGAGEMENT

A full year to see exactly what your SDR can do before you decide

Your SDR works under PaceOps management for 12 months, fully embedded in your prospecting function. At the end of the engagement, if they are the right fit, you have the option to bring them in-house. No risk, No guesswork.

PROSPECTGENERATION® CONNECTION

SDRs who already know your business before the engagement even starts

When an SDR excels on your ProspectGeneration® engagement, ProspectPrime® can move them straight into a 12-month embedded engagement. They already know your brand, your buyers and your prospecting methodology. The transition is seamless.

Man holding clipboard

The ProspectGeneration® Connection

When a great SDR becomes part of your team.

ProspectPrime® works alongside ProspectGeneration®. When an SDR excels on your outsourced engagement, consistently booking qualified meetings, representing your brand and understanding buyers, you should not have to lose them.

ProspectPrime® offers a direct embedded engagement pathway, with no recruitment friction, no delay and no risk of bringing in the wrong person.

It is how we demonstrate commitment to your success beyond campaign delivery.

01

Your SDR completes ProspectMastery® certification and begins their 12-month engagement

Identifying the accounts most likely to convert based on fit, sector and commercial potential.

02

SDR demonstrates consistent performance

Qualified meetings booked, strong buyer relationships and a deep understanding of your market.

03

At the end of the engagement, ProspectPrime® presents the in-house option

A structured, low friction embedded engagement pathway with no recruitment risk.

04

Your SDR joins your team with full knowledge already in place

Full knowledge of your business, your buyers and your processes already in place.

Ready to bring the right SDR into your business?

Let’s talk about how ProspectPrime® can find, develop and place the right SDR into your business through a 12-month embedded engagement, so you see exactly what they can do before you commit.

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